Metaverse: this is how brands move
Feb 24, 2024 4:33:47 GMT
Post by sakibkhan48 on Feb 24, 2024 4:33:47 GMT
One of the words we have heard mentioned most in the past year is undoubtedly Metaverso . The events and experiences that can be had in the metaverse are becoming increasingly popular, as is the DApp industry , i.e. decentralized apps. In a new space where we move between virtual exhibitions, NFT exhibitions and plots of land for sale in the metaverses of popular characters, new opportunities are emerging for brands (as well as for artists and creators) to show products in new forms but also to express their values. Starting from this consideration, let's take a look at the first (not so timid) steps taken in the metaverse in 2021, so as to get an idea of what happened in the past year and what awaits us in 2022.
Coca Cola Let's start with Coca-Cola, which took its first step into the Europe Cell Phone Number List metaverse as early as summer 2021. The brand, long known for uniting people around the world in moments of sharing, celebrated International Friendship Day on the 30th July with the launch of its first collectibles in the virtual world, through a 3-day auction. A friendship box containing some of the brand's most iconic "objects", but reinvented for the metaverse . Are you curious to know what these "objects" are and why we put them in quotes? The Coca-Cola Bubble Jacket Wearable – a futuristic version of the classic delivery uniform. Includes a unique unlockable version that can be worn in Decentraland . The Coca-Cola Friendship Card – a remake of artwork from a Coca Cola set, symbolizing friendship. The Coca-Cola Sound Visualizer – recreates the experience of sharing a Coca-Cola through instantly recognizable sounds: the bottle opening, the drink being poured, the fizz and the tasting.
The Coca-Cola Vintage Cooler – a remake of the retro Coca-Cola collectible vending machines from 1956. Physical Coca-Cola Cooler – this is material, in fact in honor of International Friendship Day, the winning bidder also received a real-life Coca-Cola refrigerator. Source: maketafi.com For the occasion, Coca Cola also created an event in the decentralizaland metaverse. The call to action launched to go to the event? “Look for the giant Coca Cola can, specially built for Decentraland” But virtual worlds have also and above all attracted the attention of fashion brands : those who create their own NFT collections, those who create virtual fashion shows, clothing brands, from
Coca Cola Let's start with Coca-Cola, which took its first step into the Europe Cell Phone Number List metaverse as early as summer 2021. The brand, long known for uniting people around the world in moments of sharing, celebrated International Friendship Day on the 30th July with the launch of its first collectibles in the virtual world, through a 3-day auction. A friendship box containing some of the brand's most iconic "objects", but reinvented for the metaverse . Are you curious to know what these "objects" are and why we put them in quotes? The Coca-Cola Bubble Jacket Wearable – a futuristic version of the classic delivery uniform. Includes a unique unlockable version that can be worn in Decentraland . The Coca-Cola Friendship Card – a remake of artwork from a Coca Cola set, symbolizing friendship. The Coca-Cola Sound Visualizer – recreates the experience of sharing a Coca-Cola through instantly recognizable sounds: the bottle opening, the drink being poured, the fizz and the tasting.
The Coca-Cola Vintage Cooler – a remake of the retro Coca-Cola collectible vending machines from 1956. Physical Coca-Cola Cooler – this is material, in fact in honor of International Friendship Day, the winning bidder also received a real-life Coca-Cola refrigerator. Source: maketafi.com For the occasion, Coca Cola also created an event in the decentralizaland metaverse. The call to action launched to go to the event? “Look for the giant Coca Cola can, specially built for Decentraland” But virtual worlds have also and above all attracted the attention of fashion brands : those who create their own NFT collections, those who create virtual fashion shows, clothing brands, from